The masthead attracts a lot of attention in various different ways, this is extremely effective when writing an article as it is a way of luring a reader in whilst there flicking through the magazine. Firstly the writing is highlighted in a daring shade of red, in this case, it has connotations of Christmas, which is a clear theme of this article. The shape of the red background reflects a banner, this makes it more interesting and is more likely to avert the readers eyes to it. The font is very assertive, this reflects the importance of the content, but also secludes it from the rest of the page which is effective in the sense that it wont be overlooked. The actual content of the headline includes a play on words, this is a norm within informal magazine, it makes it more memorable. The fact that the name of celebrity of whom the article is about is incorporated is extremely effective, it not only makes it very obvious but also gives the reader a good idea of what the article includes before reading the article. The name 'Murs' is highlighted in another colours, this is to assure the pun isn't dismissed and that emphasis is put on the singers last name.
Beneath the heading there is a subheading, this gives you a summary of the article, this is key as its main purpose is to intrigue the reader and persuade them to read on. The content of the subheading make it clear who there target audience is. Another pun is incorporated 'jolly'oliday' but also phrases such as'popped along' this makes it clear that it is light hearted and informal and therefore there target audience is clearly children/teenagers. A list of other celebrity's are then stated, this is a way of extending the amount of readers, if they don't like Olly Murs they shouldn't neglect the article as there a range of other celebrity's which may appeal to them.
The article is in the form of an interview, this is usually successful in pop magazines because the writing is separated and therefore easier for the younger readers to absorb. Interviews are seen as more valid and regarded information, as it is not changed by the writers opinion/perception, it is factual information from the celebrity. Interviews also seem to reveal more information and therefore audiences prefer them as they are more personal and the reader can start building a connection with them. The questions are written in red, this makes the text look more exiting but also take away any confusion which could occur. The answers are written in black, both colours contradict each other greatly so as result is very effective. Some writing is highlighted in yellow, this is so when the reader opens the magazine and scams the pages, they will automatically be drawn to this specific information. The content of the emphasize dialogue is the most thrilling and interesting sections, therefore this gives the reader an impressive taster of what the rest of the article will entail.
There is an obvious colour scheme projected within this article and the three colour principle has evidently been used. The colours used are red,yellow and white. Red and yellow are both hectic colours and consequently create a fun atmospheric vibe.Yellow has connotations of happiness and energy and due to the lack of severity in the article, this is a perfect way of emphasizing the cheerfulness. Red has connotations of boldness and excitement, it not only attracts the reader but as a whole it looks intensely engaging.
There are three images incorporated on the page, they are all of a similar nature however are effective. Firstly, the most obvious and conspicuous in the larger image, the facts that it fills half the page emphasizes its importance. The singer is posing in front of a Christmas themed background, this looks appealing as it coincides with the theme of the article. He is smiling which instantly makes the reader warm to him, his appearance as a whole is well groomed and tidy, this is common within the pop industry. The main purpose of the main image is to be used as a poster, this is a norm within magazines aimed at a younger audience, its a great selling point and alludes the reader gaining something out of buying the magazine. Another images has been placed on the bottom left hand corner, it has almost been embedded in the article, this is commonly used to rectify the lack of content in a subtle way. In this image Murs is wearing a Christmas hat and tinsel around his neck, this portrays his fun excitable character in which his fans love. The third image is added at the top, and also projects a Christmas theme. As a whole, the images used are effective in the sense that the audience are young and prefer to look at pictures than to read a lot of content, they make the page look more full and exiting.
No comments:
Post a Comment