The Masthead doesn't follow the usual norms of a magazine cover, by placing the title in top left diversifies it. The format is also unusual for the masthead to have strap lines around it, this not only provides a slight insight but it also invites the reader in. The colours are fresh and vibrant and have female connotations; this is suitable for the target audience of who are teenage girls. The way that the title is in a speech box and looks as if it is coming from Taylor swifts mouth shows the informal tone of which is trying to be projected. The colours used also complement each other and elude the words standing out more. The use of a heart instead of the word ‘heart’ not only simplifies the title to make it short snappy and easily detectable but also result in it being more pleasing to the eye.
The central image is of the teen sensation ‘Justin Bieber’ this instantly will attract a lot more people to consume the magazine due to the fact he is a worldwide heart throb to a large percentage of girls. Using an extremely famous celebrity is a great selling point for a magazine, as fans will inevitably want to buy the magazine. Bieber is placed on the center of the cover and is using direct mode of address; this is very effective as it builds a connection between him and the audience. The model is also smiling which creates a good impression and makes it appear welcoming. The image is close up so that his facial features are very defined which is what the audience want to see. The models clothes stand out from the rest of the cover, by using grey and black contrasts the liveliness of the predominant colours.
The cover lines completely contradict the usual conventions. First the majority of them are not very dominant on the page, this could be because the pictures which are there to speak for the cover lines. The vast use of images appear to make the magazine look more appealing, especially to the target audience. Due to the fact the intended readers are young; they may not want to read a lot of context however looking at pictures is more suitable for them. The pictures are of influential people of this generation and therefore will incise them to pick up the magazine and buy it. The name of each celebrity/band is highlighted with a colour of the colour scheme, although the rest of the cover line isn’t, this suggest that the actual content of them are of little importance. One very unusual cover line is right in the middle of the page, going over the central image; the writing is bigger than the actual masthead. I believe this has been done as it shows the significance of that strap line, and it’s obviously a massive selling point. The font of this cover line is extremely large and massively bold, opposed to the majority of the others of which are small, clear however basic.
There is a clear colour scheme throughout the cover. Pink, blue and black. The shades of Pink and blue are both very bold, together they bounce of each other and are very attention seeking. The colours stand out a lot which is a key aspect for a magazine of this genre; they create a fun, vibrant atmosphere. The colours surprisingly connotation both genders, although I don’t think this has been done intentionally but just for effect.
There are various graphic features inserted onto the cover. Examples of this is the strip of pictures of celebrity’s with an arrow pointing towards them stating ’10 posters’ this doesn’t only make the cover look more intriguing, but it’s also a freebie. Freebies are a remarkable selling point, they make the reader believe there getting something out of buying the magazine. Posters are especially good for teenagers as they can use them to decorate their rooms or even collect them. A barcode has also been used; this is a norm and shows professionalism.
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