Analysis for magazine 'Health and Fitness'

              Title; Health & Fitness                       Price; £3.70                       Frequency; Monthly

 Picture; The central image is of an attractive young women with a desirable body. She is wearinggym clothes with her abs out, this closely links with the title of the magazine, but will also inspire other young women to buy the magazine.

Front cover design; The header instantly draws you in 'love your body, love your life' this immediately will make people (especially women) pick up the magazine as they'll be intrigued as to how! The masthead is big and bold, and the color suggests the gender whom the magazine is for. It clearly states what will be in the content of the magazine but also w.ho it will appeal to. The cover lines aren't all the same color, however they are all bold and eye catching. They are in capital letters and the content is attractive "FIRM UP FAST". All the plugs are in black which makes them noticeable as they contrast the bright attractive colors. Although the 3 color principle hasn't been directly used, the cover is still inviting. There is a big clear sign at the top left corner which states "25% of oskia" this will be distinctive to shoppers before they even pick up the magazine, which will make people more likely to be drawn to it. All of the writing is specifically for women, and covers all aspects of their desires.

Inside the magazine; On the first page all the topics which will be further explored are stated. The subheadings are noticeable and intriguing eg; shape, eat smart, healthy etc. This immediately tells the reader what to expect throughout the magazine.

Editorial style and tone; By starting it of with a rhetorical question directly creates a connection between the editor and reader. The word 'frazzled' sets an informal tone. The editors language is not only casual but she has also used a number of effective language techniques like onomatopoeia, Such words like "sizzle" has been used to make the writing more interesting to read. The editor lists a number of articles which entail in the magazine, and attempt to appeal to all, eg; "or if you cant afford to" this makes the target audience bigger. By including snippets of the magazine followed by page number could persuade the reader to read on, The style of language is definitely for a female audience as it is very souped up and beautified.

Content; There is a huge range of content, from factual information to other readers stories. The factual information and knowledge given by experts allows the reader to build a certain amount of trust but also puts emphasis on the professionalism of the magazine. There are work out routines, which make it interactive, diet plans and recipes, clothing suggestions and much more. This makes it a fun read but also there are aspects for everyone.

Pictures; There are various different types of pictures used including;

1. Women- There are assorted pictures of young, happy women who are in shape. Some models and others who are readers of the magazine, this inspires the audience and gives them goals. By all the women being attractive could attract people to begin this lifestyles in order to be like them.

2. Healthy food- There is a great amount of pictures of healthy foods dotted around, this shows healthy food in a different light. By making it look attractive, could inspire others to eat well.

3. Sport- B including pictures of people doing a range of sports (some with step by step directions) makes exercise seem more doable. But also as there are so many features, there is bound to be one that will appeal to the reader.

Adverts; All adverts coincide with the idea of a healthy lifestyle. Whether they are healthy good, sportswear, beauty treatments etc. They are especially suitable for the target audience, as they will be more likely to buy such products.

Unique selling point; The magazine appears to be able to transform a woman's life in every possible way. As if its a secret way to happiness and good health.

Depth of articles; The articles are in depth and include a lot of knowledge, it appears that a lot of them are written by experts.

Vocabulary; There are a lot of adjectives which makes it more attractive and adds more detail.